Leading Bible study platform ‘Logos’ leans into long, respected history with brand reposition
A. Larry Ross Communications
July 7, 2023
Focuses on primary mission: taking people deeper into the Bible
BELLINGHAM, Wash. — Logos, the most widely used Bible study and sermon preparation platform available, today announced its exit from the church management space along with Logos’ returned focus to growing and expanding its long-valued suite of Bible-focused applications, tools, curriculum and content.
Having sunset its church management products marketed under the Faithlife brand, including Equip, Live Stream, Giving and Sites, Logos will now move into the spotlight as the company’s primary public-facing brand encompassing the Logos Bible Study App, Proclaim, Lexham Press and other products.
Founded in 1991, Logos released the first Logos Bible Study App the following year, greatly advancing how theological learners consume Scripture. From there, the company expanded into digital books, other digital content and tools before formally changing its name to Faithlife in 2014. Yet, the Logos Bible Study App continues to be the name and product for which the company is best known.
“While we’re proud of what we’ve accomplished in the church management space, it’s time to return to what we’ve always done best — continuing to develop a robust slate of Bible study applications and content,” said Phil Gons, Head of Product. “Logos recognizes the importance of responding to users’ needs and adapting to the rapidly changing world around us where technology solutions are more important in supporting ministry expansion than ever before.”
Logos remains the industry leader in using technology to amplify the way pastors, scholars, students and lifelong learners worldwide deepen their understanding of the Word of God.
“We’re returning our focus to what has always been our primary mission — taking people deeper into the Bible,” noted Vik Rajagopal, Chief Executive Officer. “We’re excited to lean into the long and respected history of Logos as we strive to aid both individuals who have used our platform for years as well as new users who will discover simplified and amplified theological learning.”
Logos’ vision is to improve biblical understanding and accessibility for every Christian around the world and assist anyone with a desire to dive deeper into the intricacies of God’s Word. With today’s announcement, they are now going back to focusing on that passion.
About Logos
Logos is the most popular brand in the world for Christians looking to go deeper in their Bible study. Since its launch in 1992, millions of pastors, scholars, students and lifelong learners have used the Logos platform to write sermons and papers, prepare small group lessons, explore tough or complex topics, and study the Bible carefully, digging deep for the riches found inside. Enjoyed by renowned leaders including John Piper, Christine Caine, Bishop Charles E. Blake, Dr. David Jeremiah, Justo González, Miles McPherson and Lisa Bevere, to name a few, Logos enables users to obtain seminary-level knowledge and training anytime, anywhere, and on just about any device.
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Lauren Briggs
A. Larry Ross Communications
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Lauren@alarryross.com
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