Gloo brings values-aligned AI solutions to media professionals at NRB
NRB will feature Gloo AI offerings to help content creators, publishers and broadcasters fuel their ministries
BOULDER, Colo. — Gloo, a technology platform for the faith ecosystem, announced that Gloo AI will be the platinum sponsor for the NRB 2025 International Christian Media Convention. Gloo AI makes trusted, values-aligned artificial intelligence tools accessible to people worldwide.
The NRB Convention, set to take place February 24-27, 2025, in Grapevine, Texas, is one of the largest, longest-standing gatherings for media professionals, content creators, and faith-aligned organizations worldwide. As a platinum sponsor, Gloo AI will feature a suite of AI tools for communicators, share thought leadership from Gloo CEO Scott Beck and Chief AI Officer Steele Billings, and provide on-location AI consultations.
“I can’t think of a better place to bring next-level AI than to the dedicated media professionals and storytellers who will be at NRB,” said Steele Billings, chief AI officer at Gloo. “These are the organizations creating the most life-changing content in the world, and the suite of tools we will showcase allows them to take advantage of the very latest AI capabilities while maintaining control and staying true to their values. What makes our tools different is the ability to trust that Christian values are always at the baseline. Leaders can also feel confident knowing that they have transparency and control of the content that will feed their custom AI experiences.”
Designed to advance how organizations engage and distribute content, Gloo AI featured tools include:
Gloo AI Licensing – Helping content creators retain control, earn compensation and expand distribution to reach more people in more places.
Gloo AI Enterprise Solutions – Transforming existing content such as articles, videos and podcasts into tools that drive deeper audience engagement like AI-generated landing pages, custom AI models, and AI-powered voice capabilities.
Gloo AI Assistants – The solution for creating custom AI chat experiences aligned on an organization’s own content, helping organizations engage in real-time with their audience, foster deeper connections and expand content reach to new audiences.
Gloo AI Developer Tools – An advanced set of APIs and language models designed to support software engineers in promoting ethical standards and human flourishing. Gloo’s models are built on Biblical Scripture as the source of truth to provide reliable, values-aligned AI solutions.
Gloo AI Chat – The search tool helping users to discover trusted, faith-based & values-aligned content in response to life’s biggest questions.
Broadcasters, publishers, content owners, and other networks are already leveraging Gloo AI tools to increase their missional impact. Luis Palau Association’s Hope with God radio program leveraged AI Assistants to provide immediate responses to listeners before matching them with personalized connections to people and resources. The approach increased engagement, with more than 30,000 conversations occurring over 30 days this winter.
“Gloo AI has transformed our audience into a true community by enabling meaningful text conversations, leveraging data analytics, and creating content that helps people grow,” said Kevin Palau, CEO and president of the Luis Palau Association.
Additionally, NRB will feature Gloo AI prominently throughout the event both on stage and at the Gloo AI booth, including:
Presentations by Scott Beck, co-founder and CEO of Gloo; Steele Billings, head of Gloo AI; and Chase Cappo, director of the Gloo AI Enterprise Division
Immersive AI Experience showing what values-aligned AI chat is all about through a live, interactive experience
Custom Consultations at the Gloo AI booth to better understand the way AI tools can support ministry
AI Professionals ready to network, answer questions and share stories with other AI professionals and experts in the Gloo AI hospitality lounge
Event attendees are invited to connect with Gloo at the event, learn more and get a custom consultation on ways AI can fuel their ministry.
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Gloo is the technology platform connecting the Christian faith ecosystem. Gloo connects ministry leaders to resources, people, insights and funding so their people and communities flourish and their organizations thrive. Gloo enables trusted exchange between organizations and people so they can collaborate with greater confidence. Gloo serves over 80,000 churches and over 1,000 resource partners. Gloo is based in Boulder, Colorado.
Contact:
Sarah Bunyea
Gloo
571-205-1931
sarah.bunyea@pinkston.co
Disclaimer: The views and opinions expressed in this article are those of the authors and do not necessarily reflect the official policy or position of Religion News Association
